How to Enable Your Twitter Handle on your WordPress Site Share Button

You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.

How to Draft a Social Media Policy for Employees

Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.

10 Daily Dos for Marketers

If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…

Branding – Where to Begin: The Brand Audit

Branding is one of the most important things you can do for your company. Who are you? How do you help? How do you make people feel? In this post we start with the basics of branding – how to conduct an effective brand audit so you can answer the fundamental questions about your brand.

Marketing Workshop Takeaways

I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.

How to Win on Twitter

A Litter of Kittens, a Couple of Tweets, and One Stellar Relationship: How Twitter Formed a Bond Between the Nevada Basketball Team and the SPCA of Northern Nevada “I hardly get anywhere with Twitter! No one reads my tweets!” When discussing Twitter with marketers, you quickly find it can be a confusing platform. Often, it’s…