3 Techniques to Choosing Happiness

People are natural pessimists. From an evolutionary point of view, it makes sense. The early humans who were better able to anticipate bad or negative events occurring were more likely to be prepared for them. If you avoid danger rather than look for fun and joy, you’re more likely to survive. But you’re not more…

Why Your Customer Service Reps Should be Your First Audience as a Marketer

Too often I see customer-facing employees feel disenfranchised by their company. They feel like they are the last to know about programs and products. Make it stop! You need to reverse this trend as a marketer so you don’t over promise and under-deliver. In this post I give you four tips for making sure your customer service reps are always prepared to give graciously to your clients.