When in doubt, test it out!

While A/B testing is important, that’s not where your testing should end. In this post, we explore the why and how to think outside the box and try some really radial ideas to get your marketing to stand out from the crowd.

Be funny and have fun with your marketing!

Bring fun and laughter back into your marketing! Close relationships are built on laughter, fun, and enjoyment. In this post I give you four tips to make sure your marketing is fun and you bring the funny back into your content.

How to Enable Your Twitter Handle on your WordPress Site Share Button

You might be missing out on connecting with the most valuable people reading your blogs – the ones who want to share it via Twitter. In this post I show you how to make sure your Twitter handle is enabled so you never miss an opportunity for connection again, since you’ll get auto-tagged with the share button.

6 Tips to Get the Most out of Attending a Marketing Conference

Some of my best ideas come when I’m attending conferences. The energy is high, you’re surrounded by people who love marketing as much as you do (incredible, I know!), and you’re not constrained by the normal day-to-day operations of your job. It’s the ultimate cocktail for creative freedom. But, it can be easy to get…

3 Tips to Deliver Difficult News

In order to build authentic relationships with your customers (and potential customers) you have to create a trusting, transparent relationship. Part of that process is deliver difficult (or downright bad) news with grace. In this post I give you three tips to clearly communicating difficult news that will help you build a trusting, honest relationship with your customers or followers.

Marketing Workshop Takeaways

I recently attending the Reno-Tahoe American Marketing Association Spring Marketing Workshop. Why would I keep all the amazing takeaways to myself?! In this post I go over the two keynote presentations and share with you the great advice I was lucky enough to learn.

OOPS! How to Handle Mistakes

Mistakes happen to everyone (Hey! We’re all human!) How you handle those mistakes makes a big difference. In this post we dive into reputation management and how to gracefully recover when you’ve made a public marketing mistake.