Too often I see customer-facing employees feel disenfranchised by their company. They feel like they are the last to know about programs and products. Make it stop! You need to reverse this trend as a marketer so you don’t over promise and under-deliver. In this post I give you four tips for making sure your customer service reps are always prepared to give graciously to your clients.
Direct email marketing is a huge driver of business. According to HubSpot, “Active email accounts are expected to hit 5.6 billion by 2019” and “99% of consumers check their email everyday.” Basically, everyone is on email every single day. Email marketing is a critical component to any business strategy. Since it is so popular, you have…
Original photos make all the difference for brands. The good news is, almost everyone can take really great photos that will make your work stand out! Here I give five tips on how to take compelling photos to make your campaigns even stronger.
Navigating the world of social media can be difficult for companies, especially for those with a lot of employees. It’s important to acknowledge the use of social media by employees and to help guide their behavior online. In this post I give you some tips on how to craft a realistic and helpful social media policy for employees.
In this digital era, emails get lost in the shuffle. Everyone gets excited to get physical mail that isn’t a bill so you’ll stand out from the get go if you take the time to send a real Thank You Card. So, here are my essential elements to creating a great, memorable thank you card as a marketer!
Marketing professionals are part of meetings. Lots of meetings. Sometimes it can feel like a waste of time…but there’s good news – meetings can be effective and fun! Follow these guidelines to make sure you never waste time in a meeting again.
There are three main types of “wins” that you should be acknowledging. Internal Wins External Wins Personal Wins Internal Wins These are the projects or milestones that your company/organization achieves. They can be small – sending out a newsletter on time – or big – reaching a new fundraising goal – but no matter what,…
Having polished, engaging photos helps to visually tell your story and to let your audience connect to you on a different level. In this post, I go over my favorite basic photo edits using Adobe Lightroom. In just a few minutes, you can learn the basic tips on how to take your photos from bland to polished! A must watch if you are new to photo editing!
Coming up with compelling content is a challenge where everyone is striving to stand out and succeed. However, there are three common content mistakes that can easily be avoided with a little thought and preparation. In this post we explore what they are, and how to avoid them.
If you’re not doing these every day…you’re missing out on opportunity! As we’ve talked about in previous posts, marketers are busy people! Often marketers have multiple projects to juggle along with their daily tasks. Prioritization is key. Despite all the pulls on our attention and the random little things that come up during the day,…